15 Haziran 2011 Çarşamba
Understanding what SEO Services and Website marketing can do for your business
The SMART informational retrieval system was created back in the 1960’s by Gerald Salton’s team at Harvard and a team at Cornell University and was believed to be at the root of SEO services . An improved system and some say the forerunner to today’s search engines, ‘ARCHIE’ was created in 1990. Archie deployed a query methodology incorporating, an expression matcher, a script ‘gatherer’ and a database for storing the searched user queries.
Since that time many search engine companies (Aliweb, Looksmart, Lycos, Inktomi, Infoseek etc…) have tried to create a profitable, successful and sustainable business model and failed. Google however has become the de facto standard and is still the primary search engine of choice for 80% of the searches made on the Internet – however it is fair to say that Bing from Microsoft is catching up and making inroads into this dominance.
Google’s belief is to provide a rapid, automated search as close as possible to ‘natural search’ and adapts its algorithm regularly to look for websites that conform to this. As a consequence, companies realised that being on the first page of the biggest search engines meant more people accessing their website which in turn means more sales of the products and services that were being offered.
Good SEO = website awareness and good Website Marketing = conversion into sales.
The old Yellow Pages adage of simply ‘being in the book’ doesn’t apply any more. Today’s searcher is more fickle with time and search relevance being key factors for both the user and the search engine alike. Today, more and more people are using the search engines results to help guide their decisions, the website style important but how it is used,how it communicates,and calls to action, are key factors in the sales process.
So what do you do when a user gets to your website?
Well the main target is for the user to purchase something , have a think about what you do when you buy something in a shop for example.
The Retail owner generally:
a) Put the wares (product / services) on show
b) Provide places where you can get more information on a product or service
c) Makes it clear and easy to buy them (POS / credit cards /cash etc…).
All of these rules apply when creating your website shop front. Make special deals on your products for limited periods only.
You don’t have to make the Website as much fun as a theme park, the goal is to simply provide users with an environment that they purchase you wares in – Make it Easy!.
But just remember without SEO people won’t get to you and that is the base requirement.
Make the most important decision you will ever make and get in touch with SEO services Now to provide you with you page one Google listing